Celtic Woman issued an album-release teaser for Ancient Land today:
https://youtu.be/TPzSD3DXuL4The CD release date is October 26, 2018.
They have a lot of short clips of the amazing songs on the album.
It's effective at giving people a taste of the variety of good stuff they'll hear on the album.
I think the clips were a little shorter than they needed to be. For someone that hasn't heard the album yet, this teaser might be sufficient to wet one's appetite. But by extending the clips a little bit (instead of transitioning between songs so quickly) I think it could have been even more effective.
For a casual fan or a fan on the fence about whether or not to get the album, I'm not sure those clips alone are enough to make a difference. Sure, someone could easily go to iTunes or Amazon and listen to longer previews of each song (or listen to the whole digital album on Spotify in regions where it's not blocked). But not every casual fan or potential fan that stumbles across the video is going to have the motivation or patience to do that. First impressions are pretty important and I think they had an opportunity to do more with this teaser than they did.
I do love the artwork (attached) displayed during the video though.