Does this lack of communication mean CW is over? Two years of no shows. This has to have an affect on both the performers and the overall corporate entity. What's going to happen a year from now? Will we still have to socially distance? That will have an affect on the number of people in the theatre which affects the income. The only way some of the venues are hanging on is due to federal money. How long can that last?
While I am certainly concerned about their future with such a long layoff and so much uncertainty in the year ahead, I try not to dwell on it too much. All I can do is find ways to support them and avoid negative thinking about things I can't control.
I don't want to be judgmental, especially since I can only assume the circumstances of the individual(s) posting for the group. They've been under heavy restrictions for close to a year, as have most of us. They've been through repeated lockdowns. That has to have an impact on mental health and if the people posting for CW haven't been through that before, they might not know how to handle it and be feeling really low. Depression (and anxiety) can affect motivation, mood, and behaviour significantly and becoming withdrawn is a common consequence. That doesn't change the fact that their communication should be better than it is, but the human aspect behind the account is something to keep in mind. We know it could be better, but we don't know why it is the way it is.
Not everyone is going to be good on social media. There is personality and skill involved. It's cheaper to do in-house than to contract it out to an agency, but I wonder if they've considered a volunteer who's passionate about the group and would be good at connecting with the fans through socials.
Ideally, I think official CW communications should be more frequent and should be connecting with fans on a more personal and emotional level. There are ways to come across as both professional and emotionally engaging at the same time.
I feel like a lot of fans don't follow the girls directly. That makes it even more important for the official communications to be active in engaging us on a deeply emotional level.
They should be acknowledging Mairead's departure and giving her heartfelt thanks for her years of wonderful work with the group and I should be crying when I read that post. If I'm not in tears, it's not done right, because Mairead has meant that much to me. How about a tribute video to her? What else are they doing right now? What about having a fan contest for the best tribute to Mairead (poems, videos, visual art, songs, etc)? There's lots of untapped potential.
They need to say something about the tour postponement, not just on socials, but through the venues / ticket-vendors to all ticket holders. Assuming people are going to find out on their own is a bad idea.